Writing a product description can seem like a daunting task, however, it is more simple than you think. By the time you reach the product description of an Amazon listing, you should have already conducted proper research on the item you are writing for. Meaning, you have done the appropriate keyword research for the listing, compared competitor examples, and have found a solid basis for how you want the product to be presented. Keyword research and writing your bullet points are the necessary steps to writing a solid product description. These steps help you create a rough template of how your product description will be written and will make this task easier to accomplish.
The typical steps to creating a great product description are:
- Product and keyword research
- Writing the bullet points for the product, these should be the main selling factors of the product you are listing
- Writing the product description which is elaborating on the selling points and revising them to flow better when you put the bullet points all into one place
Step one in the process for creating a solid product description is relatively straightforward. For product research, you need to investigate competitors and the market that your listing will be entering. You need to be able to understand how to make your product stand out against competitors while still delivering on the fundamental basics of the type of product you are listing. This can all be done by doing simple searches of the product you are going to be listing. For example, if you are going to be listing a set of candles on Amazon, you just go to the search bar and find other sets of candles. Make sure you pay attention to the ratings on other listings and ensure that the ratings are coming from a large amount of reviews. You do not want to waste your time looking at 5-star products that only have a few reviews. Doing these searches will help you create a basis for your writing later on, you will be able to see how these successful listings are formulating their sentences which can help jumpstart some ideas for your own listing.
For keyword research, there are multiple platforms that make this process a breeze. A platform that I recommend is Helium10 which can do reverse ASIN searches and help you compile lists of competing products. You can also grab these competitors’ ASINs and see which keywords they have included in their listings as well, which makes keyword research a cinch. A program like Helium10 will then generate all the keywords into a list where you can sift through and pick out the keywords that are most relevant to your product. However, you do not want to just add every word that appears on the list, you want to add high search volume words and niche words. Integrating keywords into your listing is to specifically increase the relevancy of your product when a customer goes searching for similar products. Your product may even have unique qualities in comparison to other, similar products so that is where niche keywords come in.
Writing your bullet points is crucial when it comes to your Amazon product description. This is mainly due to the fact that your product description will build off of this section. Your bullet points are the main selling factors of your listing, they should be the aspects that create value for your customers. An important thing to remember when tackling this part is that you need to view this section from a customer’s standpoint. You have to ask yourself questions such as: If I were a customer looking for this product, what am I specifically looking for in this type of product? Why would I choose this one over another one? In a sense, you have to be able to view your product from an objective standpoint. The bullet points should mainly focus on creating value for your potential buyers.
Finally, the product description part of your new Amazon listing. Conducting proper keyword and product research while writing strong and enticing bullet points is essential to the product description. As I had mentioned previously, this final section of your listing builds off of the other two steps. Approaching a product description may seem more difficult, however, you have already created a rough template of what you are going to write by this point. In this section, you will combine your bullet points into one cohesive section. You will focus on reformulating your sentences so that it will flow better for customers that read through this section. Another important part you want to focus on is driving home more value that you may have left out in the bullet points. Given the size of the product description, you have more freedom in including more information than the bullet points. You also want to avoid using overly complicated words. I found the best results by thinking of my writing like I am just casually informing someone about the product while still trying to sell it. Avoid using slang and overly casual wording so that your writing can reach a broader audience as well. The last tip for writing a product description is to read it out loud to yourself, it is very important to make sure that your writing does not sound choppy and sounds good to the customer’s ears. Writing Amazon listings is all about effectively communicating your product’s value and the writing the product description is what definitely seals in the deal.
